Lori Beard

The 7 simple steps to be addiction and trauma free!

Life Coaching

Hypnotherapy & Life Coaching

Confidently step steadfast forward into your greatness

Typically, my clients are people who struggle with, or suffer from, addictions and are unable to change or shift their process of thought and decision making on their own. I help them recode their nervous system and rewire their brains so that they choose alternative behaviors to overcome their vices. This will give them a freer, healthier, more congruent life, helping them live to their fullest. Since anxiety and depression are a form of addiction, other clients use my work to learn new behaviors. I empower individuals with the necessary tools to stay on track on their way to regain their lives. “Soft Addictions are those seemingly harmless habits like over-shopping, overeating, watching too much TV, endlessly surfing the internet, procrastinating, etc.—that actually keep us from the life we want. They cost us money, rob us of time, numb us from our feelings, mute our consciousness, and drain our energy. And we all have them.” — Judith Wright, author of The Soft Addiction Solution Other examples of soft addictions are: Overeating, cell phone, TV, surfing the internet, sadness, worrying, texting, shopping, work, gaming, coffee, complaining, gossiping.

Hypnotherapy Image

Life Coaching

Differences between Coaching, Consulting and Conventional Therapy

Consultants Show You How to Do Something

Therapists Help Answer the “Why do I” Questions

Coaches Focus on the present

The fact is that many of the differences between modern therapy and personal coaching aren’t as big as we might like them to appear. Both professionals can be working with fully functioning adults who are working through a difficult situation. Both disciplines focus on helping people make changes and accomplish goals that really matter to them.

Psychotherapy generally deals with people with emotional/behavioral problems and disruptive situations—and seeks to bring the client to normal function by focusing on dysfunction. The primary focus is on healing. Coaching, on the other hand, deals with functional people who want to move toward higher function—and achieve excellence while creating an extraordinary life. The primary focus is on evolving and manifestation of potential. Healing is often a side effect. Additionally, the expectations and focus the client brings to the professional relationship sets the context as coaching or as therapy.

Coaching is about moving you forward, from where you are in your life to where you want to be.
Therapy is for you to understand and come to terms with your past, and for support to contain and move out of a crisis situation.

Consulting is guidance from someone, usually in the same specialty, who can advise, encourage, and support you in your day to day work.

Life Coaching Image
Thomas Leonard, founder of Coach University, has made the following distinctions between Coaching and traditional therapy:


  • Coaching is about achievement; therapy is about healing.
  • Coaching is about action; therapy is about understanding.
  • Coaching is about transformation; therapy is about change.
  • Coaching is about momentum; therapy is about safety.
  • Coaching is about intuition; therapy is about feelings.
  • Coaching is about performance; therapy is about progress.

Differences between Life Coaching and Conventional Therapy

Conventional Therapy

Personal strengthening
Issue resolution
Overcoming obstacles
Traditional relationship
Unconscious-conscious level
Away from
Looks backward
Raising standards
Somewhat vulnerable
Cognitive behavior problems
Letting go
Needs help
Issue resolution
Driven by unresolved issues
Absorbs information
Feelings, discussion-oriented
Nurturing, supportive
Asks why
Disruptive situations
Usually a measured pace
No personal disclosure
Medical model

Personal Coaching

Personal evolution
Problem solving
Sustainable flow
Collaborative, equal partnership
Conscious-consciousness level
Focuses forward
Raising standards
Generally open, not vulnerable
Actively building
Life dynamics
Wants a partner
Life design
Chooses goals and actions
Acts on information
Action oriented
Catalyzing, challenging
Asks what
Often a rapid pace
Personal disclosure as useful
Performance model


Contact Lori for your free discovery session

Ang Q.

Going to Lori has been a great experience in my life. With the wisdom and advice Lori has given and through the process of hypnosis I have been able to find my true self. I feel a sense of peace and joy knowing that all areas of my life are coming into one accord to allow me to be me. Lori has a way with words to help me go deeper within myself. I would recommend Lori to anyone who wants and is willing to find themselves and their inner peace.

I. Irurita, Dallas, TX

Lori is a great human being. She is professional and supportive. Her ability to listen and her guidance during sessions helped me identify specific areas in my life to work on. Using the precise affirmations, audiovisual techniques, she helped me heal my body and Spirit. I highly recommend Lori Beard to anyone in the pursuit of healing and wellbeing. Thank you, Lori! Many blessings!

Lori es un gran ser humano. Se que cuento con su apoyo como profesional. Su habilidad de escuchar y su direccion intuitiva durante las sesiones me ayudaron a identificar areas de mejoramiento especificas. Usando las afirmaciones y tecnicas audiovisuales precisas, Lori me ayudo restaurar mi cuerpo y espiritu. Recomiendo altamente a Lori Beard para personas que esten buscando restaurar su ser. Gracias, Lori Beard!

Asistir a sesiones con Lori Beard ha sido una gran experiencia para mi. Su sabiduria y direccion durante el proceso de hipnosis me ha ayudado a encontrar mi verdadero ser interno. Siento paz y regocijo sabiendo que todos los areas de mi vida estan en armonia para lograr ser mi mejor persona. Lori tiene una habilidad con palabras que me ayuda a profundizar dentro de mi ser. Recomiendo a Lori Beard a todo aquel que quiera encontrarse a si mismo y su paz interna.

David Patterson, Dallas, TX

It has been my good fortune to come to know and collaborate with Lori Beard.
She is a woman of integrity whose infectious energy and drive inspires all who come in contact with her. Her life experience gives her wisdom and a sensitive strength and is invaluable to all of us.
I consider Lori my friend, a colleague, coach and mentor.

Haber conocido y poder colaborar con Lori Beard ha sido de gran fortuna!
Es una mujer con integridad, cuya energía contagiosa y dinamismo inspira a todos los que están en contacto con ella.
Sus experiencias de vida le han dado sabiduria y una fuerza de sensibilidad que es invaluable para todos.
Considero a Lori Beard como una amiga, colega, entrenadora y mentor.

Isaac M., Dallas, TX

I recommend Lori Beard because the help she provides is from her heart. Lori loves the Hispanic community. What she does is with God's power to be able to help and bring about changes in the person she touches. This influence is what keeps me going. Life is better because I have been able to overcome inhibiting habits that I was not able to on my own. I no longer need toxic substances thanks to God and thanks to what I have learned to discover about myself with Lori. She has helped me understand that drugs are unnecessary to live joyfully nor to smile.
Life is beautiful, it consists in living a healthy and generous life like Lori's.

Yo recomiendo a Lori Beard por que la ayuda que ella brinda la da de corazon. Lori ama a los hispanos y tambien todo lo hace con el poder de Dios para poder ayudar a cambiar a la persona. Esta influencia es lo que me esta ayudando.
Me va bien en la vida, he superado cosas que nunca pense superar. Ya no necesito la droga gracias a Dios y a lo que me a ayudado a descubrir Lori. Me ha ayudado a entender que la droga no se necesita para estar feliz ni para estar sonriendo.
La vida es muy bonita, consiste en llevar una vida sana, ser bueno y generoso como Lori.

Eduardo Carvajal, Dallas, TX

He trabajado con Lori para superar un hábito que era un problema ya que era muy malo para mi salud y mi matrimonio. Gracias a mi asociación e interacción con ella durante las sesiones, he logrado un cambio total Yo la recomiendo por que ayuda bastante.
Le invito a que tenga un corazón y una mente abierta para permitir que sus tecnicas le ayuden a cambiar su vida para siempre.

I have worked with Lori Beard to overcome a bad habit that was interfering with my personal life, health and marriage. Thanks to my interactive association with Lori during sessions, I have accomplished a total change in that area of my life. I recommend her because of her significant help.
I invite you to have an open heart and mind to allow her techniques to change your life forever.

Michael C., Vevey, Switzerland

I had the chance to have sessions with Lori and in a single word I could say “amazing”. Initially I was wondering about a coaching and hypnosis remote session over Skype, but I have to admit that the results are beyond all my expectations. She totally masters the session and made me feel like if I was in front of her in the same room. The “distance” is clearly not a showstopper. During the session, Lori really takes the time to listen to you, and honors where you come from. She helps you to clearly identify what you want and need to address with her. Thanks to her help all these things seemed suddenly clearer in my mind. She took the time to listen and gave me the time to feel relaxed and in confidence with her. When the hypnosis part of the started and she was strictly speaking, her tone, her voice and the words she used made me feel totally at ease. I felt totally relaxed. I won’t go in the details of the sessions, but I can only say that I felt extremely good and it helped me confront what I needed with strength and confidence. I also would like to say that I am living in Switzerland and English is not my mother tongue and despite of that Lori was always able to use the proper words to be sure I stay “connected” to her.